Our story.

A quieter kind of movement app.

Sthira is a Sanskrit word for the kind of steady that doesn't have to brace itself. A tree is sthira. A wall is not. One holds because it is rooted; the other holds because it is rigid. This app is built around that distinction.

स्थिर सुखम् आसनम्

sthira sukham āsanam — Yoga Sutra 2.46

The phrase that gives the app its name — sthira sukham asanam — is eighteen hundred years old. Steady, and at ease. Not harder. Not longer. It still reads like the antidote to everything fitness tech has become: push, close the rings, extend the streak, don't break the chain. That works, for a while, for some people. Then it breaks the very people who needed a practice most.

Sthira Me is the app for the people on the other side of that curve. Ages 4 to 75. Desk-bound. Phone-in-hand. Quietly anxious, and quietly injured from sitting. Tired of being shouted at by apps that don't know their name.

Our mission.

A quieter way back to your body.

Sthira Me exists to give people a quieter way back to their bodies — a daily practice that meets them where they are, asks nothing of them they can't do today, and gets out of the way once they've done it.

We're building it because most apps for the body shout, count and shame. Ours doesn't. The point isn't to do the hard thing. It's to do the right thing, on a day when no-one's watching, for years.

Our values.

Six things we believe.

  1. Steady over loud.

    The brand and the app are quiet on purpose. No flame streaks, no push notifications dressed up as friends, no cover art that shouts across a tube carriage.

  2. Evidence, not fashion.

    Every practice is sourced — physiotherapy, yoga sutras, breath science, sleep medicine, clinical hypnosis. No detoxes, no chakra theatre, no fitness-influencer wellness language.

  3. Inclusion is the design.

    Ages 4 to 75. Desk-bound, recovering, neurodivergent, anxious, ageing. The session adapts to you, not the other way round.

  4. Your body is yours.

    No third-party ad SDKs in the app. Analytics are behaviour-only, never body data. Your practice never leaves your phone in any form a stranger could read.

  5. Patience as a feature.

    We measure success in weeks and years, not minutes per day. The app is designed to be used a little, often, and forgotten between times.

  6. Plain speech.

    British English, said properly. No "crush it." No #wellness. No register that sounds like it belongs to a smaller life than the one you're already living.

Alpesh, founder of Sthira Me

The founder.

Built for the body I have today.

I’m forty-five. Married ten years. A seven-year-old boy and a three-year-old girl. I spend most of my day at a desk and I’d love to tell you my body has been kind about that. It hasn’t.

I’ve had lower-back issues my whole adult life. Five years of sports therapy, on and off — and the pattern repeats: we fix one thing, something else shows up. Back becomes neck. Neck becomes hip. The body keeps a quiet ledger and it’s been sending me a different bill for years.

Eventually I stopped asking what’s wrong this time and started asking what’s actually causing it. The answer wasn’t dramatic. Poor mobility. Too much sitting. Not enough walking. Posture that went quietly wrong. Decades of small unkindnesses that the body absorbed without complaint until it couldn’t.

In November I decided enough. Gym and BJJ, every weekday — both, in combination. Build the strength. Fix the alignment. Take the flexibility seriously. If you work to earn money every day, why can’t you look after your body every day too? Health and wealth and all that!

BJJ has been the honest mirror. You can’t fake alignment on the mat. The first time I tried a front flip cleanly, my body refused to track straight — hips out, neck out, the whole chain misregistered. There was no app to blame. The body had already told me. I just hadn’t listened.

So I went looking for one place that did all of it. Strength. Mobility. Breath. Meditation. The wind-down at night. Something for my kids too — videos, but not saccharine, not fragmented, not pushing them into a pose they shouldn’t be holding. I found a handful of apps. Each one good at one thing. Most of them pushing harder than the body wanted. None of them assumed I had a 7-year-old and a 3-year-old and a 45-year-old back all in the same household.

So I built the one I couldn’t find.

I’ve spent twenty-plus years helping small business owners be the best version of themselves. Confidence. Marketing. Strategy. Consulting. The same methodology, again and again — ask before you push, give them the why, make the next step small. This is the first time I’ve pointed that work at the body. The shape is the same. The subject is different.

Sthira Me asks rather than dictates. It’s gentle, with a why. It’s bite-sized for the time you actually have. It listens before it speaks. It’s built for everyone in the house — four to seventy-five — because that’s the family I’m designing for, and probably yours too.

The biggest hurdle isn’t the practice. It’s taking the first action. The first day. The first three minutes. The first time you decide that today is when this stops being a tomorrow problem.

None of us is in this on our own.

— Alpesh, founder

The Sthira Me three-stones mark

The mark.

Why three stones.

The mark is three asymmetric stones in Sunset. Not chosen for the look — chosen for the metaphor. Steady is the bottom stone (sthira, the Sanskrit word at the heart of the brand — the part of practice you keep returning to, no matter how loud the year has been). Supple is the middle: the bend that lets steady keep going. Present is the top — the breath, the attention, the small act of arriving for a few minutes.

Stack them honestly and they hold. The asymmetry is the point: real balance, in a real body, in a real life, has never been symmetrical. It is three things, supporting each other, slightly off-centre — and that is the practice.

Three things we refuse to do.

  1. We don't shout.

    No hype voice-overs, no flaming-streak notifications, no "don't lose your progress" guilt-ware. The Ink player is designed to be quiet. So is every cue inside it.

  2. We don't pretend pain is weakness.

    Every session filters against your caution zones and any conditions you've told us about. Sharp pain is a stop signal, and the app signposts NHS 111 and Samaritans where those stop signals matter most.

  3. We don't sell your data.

    No third-party ad SDKs in the app. We use a Meta Pixel on this website to measure our advertising — you can decline it. Inside the app, analytics are behaviour only, never body data. Your practice is yours.

What we spent the time on.

A pillar grid that doesn't treat your body like a leaderboard. A colour language that means something — Sunset for Mobility, Teal for Yoga, Russet for Strength, Sky for Breath, Lime for Meditation, Marigold for Sleep, Plum for Hypnosis — so every surface in the app tells you what you're about to do before you read a word.

A deterministic session builder that chooses the same exercises on the same day for the same inputs, so you learn the practice, not the app. Caution zones and health conditions you tell us about filter every session we build. Voice cues you can listen to eyes-closed.

Ninety-seven exercises, each tagged by body region, risk tier, and an easier variant, because the point isn't to do the hard thing — it's to do the right thing.

What ships, and when.

v1.0 is the launch version — what's there the day Sthira Me lands on the App Store. v1.1 arrives within weeks of launch; v1.2 later in year one. Each release adds practices without changing the ones already on your shelf.

  1. Mobility, Yoga, Strength, Breath.

    The four movement pillars. Daily check-in, pillar picker, Ink player, 90-day review nudge, seven-day trial.

  2. Meditation and Sleep.

    Short guided meditations for the in-between moments, and wind-downs that actually wind you down.

  3. Hypnosis, for adults.

    Evidence-led guided hypnosis for sleep, anxiety, and focus. Adults only. Opt in, not by default.

Come along for the quiet bit.

The waitlist is where the earliest members land. Sign up + share. Every share unlocks the next reward. Five shares locks the founder rate for life.

Thank you for trusting us with your inbox. We’ll honour it.

  1. 1 share the 5-Day Desk Reset (printable PDF)
  2. 3 shares a 30-day founder trial of the app
  3. 5 shares £59.99 / year, locked for life — £20 below the standard Annual rate
  4. 10 shares Founding Member badge + TestFlight access
  5. 25 shares the Founding Circle (founder’s invite-only community)
Join the waitlist

Your 5-Day Desk Reset arrives within minutes of joining. A short welcome sequence follows over the next nine days — the seven pillars, why we built it, what ‘evidence-led’ means. An email each time you unlock a tier. One launch broadcast the day Sthira Me ships. Unsubscribe in one click, any time.